Alexa.com Algorithm SEO’s, Once Again Proven to be highly Inaccurate & Extremely Unreliable, Instead Why NOT GO With Klout, yes, klout.com!
By Marc Chamot
If you rely on
Alexa.com to measure your blog’s SEO’s, or anyone else’s, watch out, it’s proven to be inaccurate. Their algorithm system is way out of whack; it’s once again proven to be inaccurate.
Sadly, most advertisers rely on their bunk of crap, but bloggers all over, are getting screwed on advertising dollars!
For quite sometimes, actually, for over two years that I’ve been blogging, I’ve been watching my
Alexa.com stats eroding away. And I’ve been wondering, as to why Alexa.com is showing my blog traffic in decline, while Google analytics on Blogger is showing otherwise, the opposite? I’ve had steady growth throughout the years, but since I’ve been syndicated, I have lost that increase I used to have, I’ll admit it’s a little slower now.
Three years ago, Alexa.com had me rated at best, top 76,000 blogs in the U.S. and as high as 140,000 worldwide, and, get this! That was one year into my blog!
And now, three years later, when the Marc Chamot Report is well established, and numerous contents syndicated all over, and they’ve got me at horrid 1,963,827 in the world!
Google Blogger shows otherwise;
Alexa says, they measure blog traffic by people who have the alexa.com toolbar on their browsers, who actually access your blog.
However, most people I know, don't even know what Alexa is, and much-less having their freakin' toolbar on their browsers!
Well, I am not very happy about it, so I will voice my concern. However, syndications do hurt blog traffic, and there’s no question about it.
Partial list on impressions:
If you want something new, and that is way more reliable than Alexa.com, try
klout.com.
Klout is way more accurate, and they don’t measure your blog by traffic alone, but they also look at how influential you are through other means, such as Twitter, Facebook and Blogger.
Klout ranks you accordingly, unlike Alexa.com, who doesn’t have any WIDGETS in my blog, or anybody else’s to accurately measure yours and my TRUE blog traffic.
That’s where
klout.com comes in. They measure your influence in other ways, other than who reads your blog. My
klout page has me scored at 44 out of a possible 100 in web influence, and that’s with limited Facebook options that they haven’t finished!
And wait till they do search engines! Ay caramba! Just imagine what your stats would be then?
So, if you want to accurately measure, and see who’s really influential? Forget those phony
Alexa.com stats, just go with
klout!
Read more about Alexa.com innacuracies: in
Alexa is Becoming Completely Worthless “Alexa is becoming a joke lately. Some people claim that over the previous two years it was already losing reliability, but lately it went completely nuts. Whatever they did on the last algorithm update, it messed up their rankings badly.
I know that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites, so I think we need to raise the awareness about it, and encourage them to use other available tools to gauge traffic.
The problem emerges when you make comparisons of different websites, and when you bring into the picture other traffic tracking services like Compete.com or Google Trends. I have 5 interesting cases to illustrate this.
Case 1: Daily Blog Tips vs. Daily Writing Tips
This was a natural example since I own both sites and have access to the real traffic figures. Daily Writing Tips (as of today) has an Alexa rank of 91059. Daily Blog Tips has a rank of 112363. The Alexa graph of the reach of both sites tell a similar story:
So if one was to trust Alexa, he would conclude that Daily Writing Tips is getting a lot more traffic than Daily Blog tips right? Wrong!
In fact it is exactly the opposite, Daily Blog Tips generates around 15,000 daily page views, while Daily Writing Tips only 8,000. The proportion of unique visitors is similar.
Now the interesting thing is that both Compete.com and Google Trends show a very similar traffic trend for those two sites, and one that is much closer to the real numbers.”